Welcome to Squad’s Digital Marketing training program in Zirakpur!

Understanding the real challenges in the ever-evolving world of digital, we, at Squad Industrial Training, intend to train you in a thorough way providing you with the current knowledge and abilities required for complete learning.

Our programmes are geared towards the best online and offline marketing courses in Zirakpur. Our practical approach and strategy solutions adapted for the industry allow the participants to get involved with digital marketing channels practically.

Keeping the course context for digital marketing as updated as possible, our experienced educators possess considerable specialist knowledge that allows practical training along with theory. The program includes different topics such as SEO, social media marketing, Google Analytics, and Google Adwords also known as PPC. Check the detailed course content just a few scrolls down if you are looking for unique yet realistic digital marketing training in Zirakpur.

While we know practical work needs a practical approach as well, so do we in our program curriculum. By sticking to theory as a helping tool, we incorporate real projects and case studies in our sessions for digital marketing in Zirakpur. It allows students to apply the knowledge they have acquired in practical contexts. We boast of being one of the best digital marketing courses around you which offers life-transforming learning experiences.

Sign up today and utilize our leading in-house digital marketing training in Zirakpur, and let us help launch your career!

45 days internship/ industrial training also available
Call @ +91 991 559 9526 / +91 708 736 0206

Enroll in the Best Industrial Training for Digital Marketing Course in Zirakpur and be a part of new SQUAD ready for future.

6 Months Digital Marketing Course Overview

  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords

Search Engine Optimization

  • On-Page Optimization
    • About Onpage SEO
    • Keyword Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off page SEO
    • Backlinks
    • Do Follow and No Follow Backlinks
    • Google Page Rank
    • Methods of Backlink creation
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions

Google Adwords

  • Google adwords & PPC advertising
  • Google adwords account and adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns
  • Ranking adwords ads
  • Adwords algorithm
  • Quality score
  • CTR and its importance
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • How to write a compelling ad copy
  • Tracking Performance/Conversion
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Creating ads

Social Media Marketing (SMM)

  • What is Social Media Marketing
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing Fan engagement
  • Facebook Marketing
  • Linkedin Media Optimization
  • Instagram Media Optimization

Google Analytics

  • Introduction to Google analytics and its working
  • Google Analytics account structure
  • Google analytics insights
  • Cookie tracking
  • Setting up analytics account
  • Adding analytics code in website
  • Funnels
  • Adwords and Analytics accounts integration
  • Measuring performance of campaigns
  • Customized reports
  • Monitoring traffic sources and behavior

3 Months Digital Marketing Course Overview

  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords

Search Engine Optimization

  • On-Page Optimization
    • About Onpage SEO
    • Keyword Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off page SEO
    • Backlinks
    • Do Follow and No Follow Backlinks
    • Google Page Rank
    • Methods of Backlink creation
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions

Social Media Marketing (SMM)

  • What is Social Media Marketing
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing Fan engagement
  • Facebook Marketing
  • Linkedin Media Optimization
  • Instagram Media Optimization

Google Analytics

  • Introduction to Google analytics and its working
  • Google Analytics account structure
  • Google analytics insights
  • Cookie tracking
  • Setting up analytics account
  • Adding analytics code in website
  • Funnels
  • Adwords and Analytics accounts integration
  • Measuring performance of campaigns
  • Customized reports
  • Monitoring traffic sources and behavior
6 Months

6 Months Digital Marketing Course Overview

  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords

Search Engine Optimization

  • On-Page Optimization
    • About Onpage SEO
    • Keyword Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off page SEO
    • Backlinks
    • Do Follow and No Follow Backlinks
    • Google Page Rank
    • Methods of Backlink creation
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions

Google Adwords

  • Google adwords & PPC advertising
  • Google adwords account and adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns
  • Ranking adwords ads
  • Adwords algorithm
  • Quality score
  • CTR and its importance
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • How to write a compelling ad copy
  • Tracking Performance/Conversion
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Creating ads

Social Media Marketing (SMM)

  • What is Social Media Marketing
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing Fan engagement
  • Facebook Marketing
  • Linkedin Media Optimization
  • Instagram Media Optimization

Google Analytics

  • Introduction to Google analytics and its working
  • Google Analytics account structure
  • Google analytics insights
  • Cookie tracking
  • Setting up analytics account
  • Adding analytics code in website
  • Funnels
  • Adwords and Analytics accounts integration
  • Measuring performance of campaigns
  • Customized reports
  • Monitoring traffic sources and behavior
3 Months

3 Months Digital Marketing Course Overview

  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords

Search Engine Optimization

  • On-Page Optimization
    • About Onpage SEO
    • Keyword Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off page SEO
    • Backlinks
    • Do Follow and No Follow Backlinks
    • Google Page Rank
    • Methods of Backlink creation
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions

Social Media Marketing (SMM)

  • What is Social Media Marketing
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing Fan engagement
  • Facebook Marketing
  • Linkedin Media Optimization
  • Instagram Media Optimization

Google Analytics

  • Introduction to Google analytics and its working
  • Google Analytics account structure
  • Google analytics insights
  • Cookie tracking
  • Setting up analytics account
  • Adding analytics code in website
  • Funnels
  • Adwords and Analytics accounts integration
  • Measuring performance of campaigns
  • Customized reports
  • Monitoring traffic sources and behavior

Enroll in the Best Industrial Training for Digital Marketing Course in Zirakpur and be a part of new SQUAD ready for future.