Advanced Digital Marketing & AI Certification

Experience the pulse of a real marketing agency. Our intensive industrial program turns beginners into data-driven marketing experts.

Located conveniently in Zirakpur-Mohali, we offer the perfect blend of online/ offline mentorship and live project execution. Whether you want to kick-start your career in digital marketing or scale your startup, our 2026 curriculum for digital marketing courses in Zirakpur ensures you stay ahead of the curve.

Designed for ambitious graduates or professionals in the Zirakpur-Chandigarh region, this AI-powered digital marketing course helps you focus on the “Big Three”: SERPs, Google Ecosystem, and AI Automation.

Become a certified professional showcasing industry-aligned expertise.

✨Become an AI-powered digital marketer with new AI skills.✨

What the Course Covers

  • Strategic Digital Marketing fundamentals with a leadership mindset
  • SEO aligned with AI-powered search and visibility factors
  • Social Media Marketing for brand authority and engagement
  • Google Analytics for performance tracking and decision-making
  • Google Ads (PPC) with data-driven optimization techniques
  • AI Visibility concepts covering ChatGPT, Google AI Overview, AI Mode, and Gemini

Next-Gen AI-Powered Tools

AI tools are redefining digital marketing by delivering high-impact results in one click. In this online course, you’ll learn the most in-demand AI tools designed to help you stand out in a competitive market.

Learning Outcomes At a Glance

Align Marketing with Business Strategy
1
Lead Brand and Communication Strategies
2
Enhance Customer Experiences Across Channels
3
Leverage AI and Data for Smarter Marketing
4
Maximise Digital Channel Performance
5
Build and Lead High-Performing Teams
6
Plan Budgets and Scale Talent
7
Drive Strategic Innovation and Transformation
8
  • 1
    Develop result-oriented marketing strategies aligned with organizational goals to drive sustainable growth across digital and traditional channels.
  • 2
    Plan and execute high-impact brand and communication campaigns using proven frameworks, crisis management techniques, and digital PR tools.
  • 3
    Design omnichannel marketing strategies grounded in UX and CX principles to deliver seamless, personalised customer journeys.
  • 4
    Utilize AI tools, analytics, and automation to improve targeting, personalisation, campaign optimisation, and data-driven decision-making.
  • 5
    Optimise SEO, PPC, social media, email, and affiliate marketing campaigns to improve visibility, engagement, and ROI.
  • 6
    Develop leadership and people-management skills to effectively guide, motivate, and scale digital marketing teams.
  • 7
    Manage marketing budgets and media plans efficiently while recruiting, training, and retaining top digital marketing talent.
  • 8
    Apply strategic frameworks and project management methodologies to lead digital transformation initiatives aligned with business growth.
  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords
  • Search Engine Optimization
    • On-Page Optimization
    • About On-Page SEO
    • AI-Driven Keyword & Intent Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • AIO Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off-Page SEO
    • Analyzing backlink quality powered by AI tools
    • Backlinks
    • DoFollow and NoFollow Backlinks
    • Google Page Rank
    • Identifying high-value link opportunities using AI
    • Methods of Backlink creation
    • Link Exchange (one-way, two-way, and three-way)
    • Search Engine Submissions
  • Google Analytics
    • Introduction to Google Analytics and its workings
    • Google Analytics account structure
    • Predicting traffic with AI
    • Google Analytics Insights
    • Cookie tracking
    • Setting up an analytics account
    • Adding analytics code in website
    • Funnels
    • Adwords and Analytics accounts integration
    • AI-powered report suggestions
    • Measuring the performance of campaigns
    • Customized reports
    • Monitoring traffic sources and behavior
  • Google Adwords
    • Google Adwords & PPC advertising
    • Google Adwords account and account structure
    • Campaigns, Adgroups, Ads, Keywords, etc.
  • AI-powered keyword suggestions
    • Types of Advertising Campaigns
    • Ranking AdWords ads
    • Adwords algorithm
    • Quality score
    • CTR and its importance
    • Understanding ad-extensions
    • Types of ad-extensions
    • Adding ad extensions to our campaign
    • Creating ad groups
    • Finding relevant ad group options using the tool
    • Creating ad groups using the tool
    • Understanding keywords
    • Finding relevant keywords
  • Optimizing ads with AI insights
    • Adding keywords in an ad group using the Keyword Planner tool
    • Understanding types of keywords: Broad, Phrase, Exact, Synonym & Negative
    • Examples of types of keywords
    • How to write a compelling ad copy
    • Tracking Performance/Conversion
    • How to set up conversion tracking
    • Adding tracking code to your website
    • Checking conversion stats
    • Optimizing Search Campaigns
    • Creating ads
  • Social Media Marketing (SMM)
    • What is Social Media Marketing
    • Understanding the existing social media paradigms & psychology
    • Content suggestions assisted by AI
    • How social media marketing is different than others
    • Understanding Facebook marketing practical session
    • Creating a Facebook Page
    • Increasing Fan engagement
    • Facebook Marketing
    • Engagement analysis informed by AI
    • LinkedIn Media Optimization
    • Instagram Media Optimization
  • AI and Advanced Tools
    • Start by analyzing customer behavior data
    • Implement chatbots to handle basic queries
    • Use AI tools to generate content
    • egment audience for targeted marketing campaigns
    • Optimize ads based on AI insights
    • Enhance the website for voice search queries
    • Track engagement patterns to improve strategy
    • Automate repetitive marketing tasks effectively
6 Months
  • Introduction to SEO
    • About SEO
    • Working of search engines
    • Traffic and keywords
  • Search Engine Optimization
    • On-Page Optimization
    • About On-Page SEO
    • AI-Driven Keyword & Intent Research
    • Domain Selection & URL Structuring
    • Meta Tag Optimization and Redirection Tags
    • SEO Content Writing
    • Heading Optimization
    • Image Optimization
    • robots.txt File
    • Sitemap Creation & Submission
    • AIO Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • Off-Page Optimization
    • About Off-Page SEO
    • Analyzing backlink quality powered by AI tools
    • Backlinks
    • DoFollow and NoFollow Backlinks
    • Google Page Rank
    • Identifying high-value link opportunities using AI
    • Methods of Backlink creation
    • Link Exchange (one-way, two-way, and three-way)
    • Search Engine Submissions
  • Google Analytics
    • Introduction to Google Analytics and its workings
    • Google Analytics account structure
    • Predicting traffic with AI
    • Google Analytics Insights
    • Cookie tracking
    • Setting up an analytics account
    • Adding analytics code in website
    • Funnels
    • Adwords and Analytics accounts integration
    • AI-powered report suggestions
    • Measuring the performance of campaigns
    • Customized reports
    • Monitoring traffic sources and behavior
  • Google Adwords
    • Google Adwords & PPC advertising
    • Google Adwords account and account structure
    • Campaigns, Adgroups, Ads, Keywords, etc.
  • AI-powered keyword suggestions
    • Types of Advertising Campaigns
    • Ranking AdWords ads
    • Adwords algorithm
    • Quality score
    • CTR and its importance
    • Understanding ad-extensions
    • Types of ad-extensions
    • Adding ad extensions to our campaign
    • Creating ad groups
    • Finding relevant ad group options using the tool
    • Creating ad groups using the tool
    • Understanding keywords
    • Finding relevant keywords
  • Optimizing ads with AI insights
    • Adding keywords in an ad group using the Keyword Planner tool
    • Understanding types of keywords: Broad, Phrase, Exact, Synonym & Negative
    • Examples of types of keywords
    • How to write a compelling ad copy
    • Tracking Performance/Conversion
    • How to set up conversion tracking
    • Adding tracking code to your website
    • Checking conversion stats
    • Optimizing Search Campaigns
    • Creating ads
  • Social Media Marketing (SMM)
    • What is Social Media Marketing
    • Understanding the existing social media paradigms & psychology
    • Content suggestions assisted by AI
    • How social media marketing is different than others
    • Understanding Facebook marketing practical session
    • Creating a Facebook Page
    • Increasing Fan engagement
    • Facebook Marketing
    • Engagement analysis informed by AI
    • LinkedIn Media Optimization
    • Instagram Media Optimization
  • AI and Advanced Tools
    • Start by analyzing customer behavior data
    • Implement chatbots to handle basic queries
    • Use AI tools to generate content
    • egment audience for targeted marketing campaigns
    • Optimize ads based on AI insights
    • Enhance the website for voice search queries
    • Track engagement patterns to improve strategy
    • Automate repetitive marketing tasks effectively
Free vs. Premium Learning — What Makes Us Different?

Unlock Your Full Learning Potential

Free Course Paid Course
Access to Online Learning ✔ ✔
Certificate at Completion ✔ ✔
Live Learning & Instructor Assistance ✖ ✔
Industry-Ready Curriculum ✖ ✔
RECRUITMENT SERVICES ✖ ✔

Why Is This Program Worth It?

Free Course Paid Course
Learning Focus +End-to-end campaign execution –Theory-heavy modules
Coverage +SEO, Paid Ads, Social Media, Automation, Analytics, GenAI –Limited platform exposure
Hands-on Depth +Real case studies –Assignment-based learning
Tools Exposure +15+ industry tools including Google Ads, Meta & GA4 –Basic tool walkthroughs
Industry Alignment +Curriculum aligned with current hiring trends –Outdated or generic syllabus
Career Support +360° career support with 1:1 mock interviews & placement assistance –Limited placement guidance
Outcome +Industry-ready Digital Marketing Professional –Concept familiarity

Frequently Asked Questions

What is digital marketing?

Digital marketing is the practice of promoting products or services online using channels like search engines, social media, email, and websites.

It helps businesses reach the right audience, build brand awareness, and generate leads or sales in a measurable, cost-effective way.

Which is the best place to learn this AI-powered digital marketing course in Zirakpur?

Squad Industrial Training offers an Advanced Digital Marketing & AI Certification Course in Zirakpur, focusing on practical learning, AI-driven strategies, and leadership skills for real-world digital marketing challenges.

How long is the Advanced Digital Marketing & AI Certification course?

The course is available in 3-month and 6-month options, with flexible schedules and project-based learning to ensure hands-on experience.

Can I attend a demo session before enrolling in this AI-powered digital marketing course?

Yes, a demo class is available to help you understand the course structure, teaching approach, and practical training methodology before enrollment.

Is Squad Industrial Training ISO certified?

Yes. Squad Industrial Training is ISO 9001:2015 certified and operates under Squad IT Biz, which has over 18 years of IT service experience.

Can I pick the mode of learning from online/offline marketing courses in Zirakpur?

Yes, you can take this course both online and offline. Our online digital marketing courses in Zirakpur give you the flexibility to learn from anywhere, while the offline option offers in-person guidance for a more classroom-style experience.

Are there any requirements to join this course?

No prior experience is needed. This course is ideal for beginners, professionals, and entrepreneurs seeking advanced digital marketing and AI skills.

Will I receive a certificate after completing the course?

Certainly, all students receive a professional certificate confirming their skills in digital marketing, AI tools, and strategy leadership.

Do I need to bring my own laptop for the training?

Yes, bringing a laptop is recommended for hands-on practice, live projects, and working with AI tools during sessions.

Will this certification help me secure a job in digital marketing?

Absolutely. The certification is industry-recognized and equips you with practical skills in SEO, social media, PPC, analytics, and AI-focused marketing, improving employability after you effectively complete this AI-powered digital marketing course.

Does the course have payment plans?

With flexible payment plans available, Squad Industrial Training makes enrolling simple, whether you go for offline or online digital marketing courses in Zirakpur. This Advanced Digital Marketing & AI Certification Course in Zirakpur can be paid in full or in convenient installments of two in 3 months' duration and 3 installments in 6 months coure duration.